While the other gift cards available on this site are variable-rate, THE PREMIER is always $100. If you want the recipient of your giftcard to receive the GOLDEN image in their email, that is how much it costs. All other typical terms and restrictions of giftcards apply. (Namely, when you make your purchase you will be asked for the recipient’s email address and given the option to include a custom message. Upon purchase, a nicely formatted email featuring the GOLDEN image and including a gift certificate code will automatically be sent to that email address. All cards, even the Premier, expire after 120 days.)